Blog

This is a blog about various design and technology subjects.

Posts Tagged ‘budget’

Transitioning

In early October 2010, Gap replaced its classic blue square logo. This reportedly happened suddenly without any announcements. Due to negative response from customers, on October 11, one week after the new logo was introduced, Gap announced that they would revert back to the old square logo. Since then, this Gap logo has often been referred to as one of the worst logo failures of all time.