In early October 2010, Gap replaced its classic blue square logo. This reportedly happened suddenly without any announcements. Due to negative response from customers, on October 11, one week after the new logo was introduced, Gap announced that they would revert back to the old square logo. Since then, this Gap logo has often been referred to as one of the worst logo failures of all time.
Archive for February, 2015
Back when I was getting involved in computer graphics, which was shortly after the American Civil War, I was trained in Burnsville, Minnesota on a workstation called the Dicomed D38. The machine was enormous, consisting of a small Textronix color monitor and keyboard under which the operator could position their legs. On the right side were the guts of the machine, the circuit boards and 8″ floppy disk drives, about the size of a home dishwasher.